Thursday, 25 July 2019
Tuesday, 23 April 2019
A Guide For Efficient Sales and Marketing | Lensesandlevers | Matt MacQuarrie
As we all know there are lots of challenges for both marketing and sales teams to develop new customers and convince existing customers too, because this is a very much competitive century. So, to beat all our competitors, we need a proper guide for sales and marketing. Matt MacQuarrie is there to help you to enhance your business and to grow you day by day.
So, Let us learn together, how to generate leads and convert those leads into customers and build and long-term and good relationship with those customers.
Today, first of all we will discuss about the problems or challenges we face in the marketing:
1) Multitasking : You need to be very much active and multi tasking like a machine. Well! All we know in marketing we receive multiple calls at a time, we have to handle all of them, attend them carefully and give correct information to all. If you are not active and you are not replying your leads at time or providing wrong information to them just because of rush then you will definitely lose some leads to be your customers. So, you need to be active and multitasking all the time.
So, as we know we are not a machine and can't handle multiple customers at a time and even can't prioritize them, we need to use some machines for that purpose. That would be very easy and useful for us as well as for our customers too.
2) Miscommunication between sales and marketing: Sometimes in our sales and marketing team miscommunication occurs. That will always give bad impact on our customers. So, it is necessary that everything is clean and clear in our sales and marketing team.
3) Information Accuracy : Information accuracy is very important factor in sales and marketing. You need to give accurate information to all of your customers. Otherwise, you can lose your existing clients too, and can't be able to convert leads into customers.
4) Visibility into Prospect's Activity: Sometimes we don't reply to our customers messages or mails, that causes loss of our customers. We need to be interactive all of our customers messages and calls etc.
5) Continue Customer Relationship Post Sale: We need to be connected with our customers even after sale to make them trust on us and be a permanent customer. So we can't cut off with our clients as soon as our deal will end.
These are some basic points to be taken care of in sales and marketing. In the next blog we will learn about lenses and levers, tools to get help in sales and marketing.
I hope, you enjoyed my blog and may this information will help in your sales and marketing. If you have any query then you can message or email me anytime, I am always there for you.
So, Let us learn together, how to generate leads and convert those leads into customers and build and long-term and good relationship with those customers.
Today, first of all we will discuss about the problems or challenges we face in the marketing:
1) Multitasking : You need to be very much active and multi tasking like a machine. Well! All we know in marketing we receive multiple calls at a time, we have to handle all of them, attend them carefully and give correct information to all. If you are not active and you are not replying your leads at time or providing wrong information to them just because of rush then you will definitely lose some leads to be your customers. So, you need to be active and multitasking all the time.
So, as we know we are not a machine and can't handle multiple customers at a time and even can't prioritize them, we need to use some machines for that purpose. That would be very easy and useful for us as well as for our customers too.
2) Miscommunication between sales and marketing: Sometimes in our sales and marketing team miscommunication occurs. That will always give bad impact on our customers. So, it is necessary that everything is clean and clear in our sales and marketing team.
3) Information Accuracy : Information accuracy is very important factor in sales and marketing. You need to give accurate information to all of your customers. Otherwise, you can lose your existing clients too, and can't be able to convert leads into customers.
4) Visibility into Prospect's Activity: Sometimes we don't reply to our customers messages or mails, that causes loss of our customers. We need to be interactive all of our customers messages and calls etc.
5) Continue Customer Relationship Post Sale: We need to be connected with our customers even after sale to make them trust on us and be a permanent customer. So we can't cut off with our clients as soon as our deal will end.
These are some basic points to be taken care of in sales and marketing. In the next blog we will learn about lenses and levers, tools to get help in sales and marketing.
I hope, you enjoyed my blog and may this information will help in your sales and marketing. If you have any query then you can message or email me anytime, I am always there for you.
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